Week 13 - 2nd Case Study

Ok, So Who Doesn't LOVE Hershey's?!?!

My second case study is going to be on Hershey's. In looking at their main web site I see that they are on Facebook and they have a Twitter account, but oddly they have no tweets. They also have a Hershey's Kisses Twitter account and that one seems to be the active account. Their Facebook page is very interesting and they have 5,646,823 likes!! They really seem to have a lot of interest going on on their Facebook page with recipes, contests & a lot of customer input. They are very interactive with their following and that is something that builds a good relationship, which builds loyalty. They allow and encourage customers to post recipes and to pin up pictures of items they've prepared with Hershey products. An example of a good way for them to continue to gain followers is in this post, "Who does your family trust with all of the baking for the holiday season? Tag them in the comments below and LIKE this post if it is you!". This will get the people who already "Like" the page to tag others who maybe aren't aware of it and most likely cause THEM to "Like" it too. Brilliant!

Christmas Time is Here!

On their Kisses Twitter page there is a flurry of activity for the holidays with recipes and a lot of follower interaction. People are sharing recipes with each other and there are even pictures of the delicious desserts! There is even a cookie swap going on. I think keeping the followers engaged and active on the sites increases the word of mouth traffic and keeps increasing and increasing the sites exposure. I'm sure Christmas is their biggest holiday between all of the baking and the filling of the stockings. I think keeping the name "Hershey" on the lips of loyal customers is keeping their popularity high and keeps people out there buying their products. I, personally, am a self proclaimed chic-oholic so I will be a loyal customer until the day I die;)

Another cool thing they are doing is they are having people RSVP for a specific date & time for a Twitter cookie exchange. I think that's brilliant too! How fun! That will really get people in the holiday mood. 

Things that Make Them Popular

I think the things that make their social media sites so popular are, first of all they are chocolate! Secondly, they keep their customers engaged and involved. The customers are interacting with the company AND with other followers creating a camaraderie that will leave people feeling good and coming back for more. I think a big part of social media success is based on the way it makes people feel. If they are having good feelings and getting good information they are much more likely to return again and again.