Slideshare Presentation, this is a link to the presentation I chose from the Slideshare web site. This presentation focused on creating a social media marketing plan and I feel this presentation is wonderful. The detail they provided and the step by step guide to creating a plan are vary valuable. They've broken everything down and have explained everything in a way that makes it all a little less overwhelming.
I feel this presentation is right in line with the presentations posted by Professor Zellers in that it helps to show the importance of planning in social media marketing.
As far as the semester project planning, my first suggestion would be to maybe add, before the rough draft, a research assignment that would be due. This would not be a rough draft but a document containing a lot of the research gathered to start the planning process. It sounds like this may be a necessary step, a MAJOR one, before the planning can even begin and having it due as an assignment would help students set aside more time for that phase so they don't skimp on the research.
A second suggestion would be, wouldn't the transparency issues be handled through the college policies? I realize you are only asking us to propose transparency policies, and if we were working on a social media marketing plan for a different company I would say this step would not be a waste of time, but with a company as big as LCCC I would think these policies have been in place already.
I feel this assignment is a good one. I think it's always good to ask for feedback and what better way to get it than by asking the people who are actually taking the class. So far I'm feeling a little disorganized in this class. There doesn't seem to be much structure. I feel like some students are doing things that have not even been asked, but then other students follow along and then it leaves me feeling like maybe I missed something so I, too, followed along. The one instance I'm thinking of are the Introductions. I'm not sure I saw that as an "assignment" anywhere and I looked everything over again to see if maybe I missed it and still didn't seem to find where it said we should post them. But I realize what is the harm? My only concern is I really like to have a more structured view of my week ahead and know what I need to do for that week when I see others doing things that seem to not be "listed" anywhere I wonder if I really DO need to do it or not. I work a full time job and have a family so it's not that I don't want to do what's expected of me, I just really don't have time to spend on things that ARE NOT expected of me. When the whole class goes along and I don't feel like I have a structured list of weekly things I need to accomplish, it feels chaotic to me. I'm trying just to follow along with your weekly blogs that list what I should do but it doesn't seem quite clear to some people what you mean when you say to put a link to your blog in the drop box. I realize discussions are part of this class as well, but more and more stuff is posted to the discussion board and I just have a feeling of chaos right now.
Tuesday, September 25, 2012
Tuesday, September 18, 2012
Marshall McLuhan
McLuhan's outlook on media was well before his time, which I think is what made it so controversial. It's amazing to me that he saw the progression of communication and basically predicted the Internet. I'm not sure I understand McLuhan's Tetrad, but I understand that he felt media shaped an individual more than the content. In all of the reading I did about him, I'm very curious what he would have to say today if he were here. I often wonder to myself where can we possibly go from here? Not only do we have the Internet, but most of us with smartphones carry the world in our pockets everywhere we go. We are never "alone" with the technology we have today. Is that harmful in shaping the individual?
McLuhan's way of thinking was a little hard to understand. As far as his thinking the media is what affects us more than the content, I'm not sure I agree. Unless I was misunderstanding his message. I feel the Internet shapes individuals, but it is highly based on the content. And unfortunately is it very easy to misunderstand the content of others based solely on printed words without body language and facial expressions. I think a lot of time & energy is wasted explaining misunderstandings that occur while online or texting. I wonder what McLuhan would think about that.
I read an interesting post online HERE where someone tried to apply McLuhan's Tetrad to the Internet. Is this the Global Village McLuhan's was referring to? We have the whole world at our fingertips today and I think it's both a very, very good thing, but has also proved to be a bad thing. But that is based on content, not the media itself.
McLuhan had a lot of interesting thoughts and ideas (the ones I could understand) and that was over 30 years ago. Today one of his last graduate students F. Scott Taylor has written many articles, one of which explains what he thinks Marshall McLuhan would have thought of virtual reality. You can find the article HERE. It is very interesting to read the thoughts of someone so close to McLuhan and to hear what he predicts McLuhan would have thought. He states in there that McLuhan believed all human knowledge can be found in language and due to the Internet our language is also changing. OMG!!
McLuhan's Tetrad asks;
What does the medium enhance?
What does the medium make obsolete?
What does the medium retrieve that had been obsolesced earlier?
What does the medium flip into when pushed to extremes?
To apply McLuhan's Tetrad to Social media I think we could say;
What does social media enhance? It enhances contact & communication with friends and family from all over, anywhere from down the street to across the world. It also enhances communication of news and other information.
What does social media make obsolete? It makes telephone calls with old friends & family, mailed letters & class reunions obsolete. The purpose of these things was to catch up and see how everyone's lives are going and now we can see all of this on social media sites from day to day. It's making newspapers obsolete also for the same reasons.
What does social media retrieve? It retrieves frequent communication with friends and loved ones that we may not have had the time to communicate with so much before through other means of communication.
What does social media flip into when pushed to the extremes? It can be pushed to being a way for people to become withdrawn from a lot of the outside world and to communicate solely through social media with the computer to hide behind for "protection" from face to face interaction. It can also be a source of stress when misunderstandings take place that aren't an issue in face to face contact. Issues like, why did this person de-friend me? or why didn't he/she comment on my page? Communication can get distorted without seeing body language or the human emotion that is behind a comment or a gesture in real life.
McLuhan's way of thinking was a little hard to understand. As far as his thinking the media is what affects us more than the content, I'm not sure I agree. Unless I was misunderstanding his message. I feel the Internet shapes individuals, but it is highly based on the content. And unfortunately is it very easy to misunderstand the content of others based solely on printed words without body language and facial expressions. I think a lot of time & energy is wasted explaining misunderstandings that occur while online or texting. I wonder what McLuhan would think about that.
I read an interesting post online HERE where someone tried to apply McLuhan's Tetrad to the Internet. Is this the Global Village McLuhan's was referring to? We have the whole world at our fingertips today and I think it's both a very, very good thing, but has also proved to be a bad thing. But that is based on content, not the media itself.
McLuhan had a lot of interesting thoughts and ideas (the ones I could understand) and that was over 30 years ago. Today one of his last graduate students F. Scott Taylor has written many articles, one of which explains what he thinks Marshall McLuhan would have thought of virtual reality. You can find the article HERE. It is very interesting to read the thoughts of someone so close to McLuhan and to hear what he predicts McLuhan would have thought. He states in there that McLuhan believed all human knowledge can be found in language and due to the Internet our language is also changing. OMG!!
McLuhan's Tetrad asks;
What does the medium enhance?
What does the medium make obsolete?
What does the medium retrieve that had been obsolesced earlier?
What does the medium flip into when pushed to extremes?
To apply McLuhan's Tetrad to Social media I think we could say;
What does social media enhance? It enhances contact & communication with friends and family from all over, anywhere from down the street to across the world. It also enhances communication of news and other information.
What does social media make obsolete? It makes telephone calls with old friends & family, mailed letters & class reunions obsolete. The purpose of these things was to catch up and see how everyone's lives are going and now we can see all of this on social media sites from day to day. It's making newspapers obsolete also for the same reasons.
What does social media retrieve? It retrieves frequent communication with friends and loved ones that we may not have had the time to communicate with so much before through other means of communication.
What does social media flip into when pushed to the extremes? It can be pushed to being a way for people to become withdrawn from a lot of the outside world and to communicate solely through social media with the computer to hide behind for "protection" from face to face interaction. It can also be a source of stress when misunderstandings take place that aren't an issue in face to face contact. Issues like, why did this person de-friend me? or why didn't he/she comment on my page? Communication can get distorted without seeing body language or the human emotion that is behind a comment or a gesture in real life.
Tuesday, September 11, 2012
Guidelines for Effective Social Media Marketing
For effective social media marketing I've identified some guidelines that should be followed.
1. Identify your target market and listen to them. Listed Here
2. Master the tools of the trade. Knowing how to get around and properly manage social media is very important. Also Listed Here
3. Do research before you start so you don't go into it blindly. Click here for reference.
4. Create and prioritize goals. Find resources here.
5. Keep your content interesting & relevant. Resources here.
1. Identify your target market and listen to them. Listed Here
2. Master the tools of the trade. Knowing how to get around and properly manage social media is very important. Also Listed Here
3. Do research before you start so you don't go into it blindly. Click here for reference.
4. Create and prioritize goals. Find resources here.
5. Keep your content interesting & relevant. Resources here.
Tuesday, September 4, 2012
Examples of Social Media Marketing
A few examples of social media marketing that I know of are a few of my friends on Facebook who run their own businesses. They are constantly advertising on Facebook and while I tend to find it annoying at times, I know it is something I would do if I had a business of my own to promote. As to whether it works for them or not, I would have to say I'm sure that it does work. It increases their exposure and gets the word out to a more far reaching audience than they could've before social media existed.
Marketing a Small Business
Marketing a Small Business
This site highlights how a small business can use social media marketing to market their company to the whole world with virtually zero marketing costs. It provides tips and tricks to use as well as advice on how, when & where to use social media for marketing. This is a new and exciting way to get small businesses going and the possibilities are limitless!
This site highlights how a small business can use social media marketing to market their company to the whole world with virtually zero marketing costs. It provides tips and tricks to use as well as advice on how, when & where to use social media for marketing. This is a new and exciting way to get small businesses going and the possibilities are limitless!
Cleveland Social Media Marketing
Social Media Marketing Cleveland
The first part of this link talks about how location tagging is giving businesses free marketing. People who location tag are bringing to the forefront different places they go to shop, eat, etc. These tags show up on Facebook & Twitter, among other social media sites and they start discussions and just might make that little hole-in-the-wall place to eat a major success!!
There is also a link on this site to a Forbes article called,
The first part of this link talks about how location tagging is giving businesses free marketing. People who location tag are bringing to the forefront different places they go to shop, eat, etc. These tags show up on Facebook & Twitter, among other social media sites and they start discussions and just might make that little hole-in-the-wall place to eat a major success!!
There is also a link on this site to a Forbes article called,
"Five Challenges For Tomorrow's Global Marketing Leaders: Study"
This article highlights how the fast moving technological world has left marketers all over the world ill prepared and scrambling for solutions to new problems. They are left with the big question of how to get the publics attention in a world where everyone is distracted by the new & fascinating technology of today and tomorrow.
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