The first part of this link talks about how location tagging is giving businesses free marketing. People who location tag are bringing to the forefront different places they go to shop, eat, etc. These tags show up on Facebook & Twitter, among other social media sites and they start discussions and just might make that little hole-in-the-wall place to eat a major success!!
There is also a link on this site to a Forbes article called,
"Five Challenges For Tomorrow's Global Marketing Leaders: Study"
This article highlights how the fast moving technological world has left marketers all over the world ill prepared and scrambling for solutions to new problems. They are left with the big question of how to get the publics attention in a world where everyone is distracted by the new & fascinating technology of today and tomorrow.
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